Services

Let my knowledge and expertise guide communication for your business. I work with you to develop & deliver effective communication strategies, create compelling content, and build stronger relationships with your customers.

I offer content creation and strategic communication planning services. Everything from drafting articles to delivering complex strategic plans. Contact me for pricing and customized packages.

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Learn more about Laura

Me smiling at the camera, looking from behind my open laptop.

close up of coffee mug with the verse "be still and know" psalms 46:10 printed on it. The mug sits on three books - Wikinomics, Call Us What We Carrry and AP Stylebook

Change Management Communications

Are you about to upgrade your software? Do you have a big reorganization planned? Has your leadership team recently changed?

These are all huge changes that must be communicated effectively to ensure your team stays focused, productive, and continues to efficiently serve your customers.

I recognize that change management communications vary according to the audience. Delivering consistent messaging to different audiences requires an empathetic approach that reaches each recipient where they are.

I can help you to:

Calm everyone down by sharing the right information at the right time to the right people.
Identify advocates and ambassadors for change to help guide their peers through the changes.
Build training plans that aid the transition from the old to the new.
Develop clear, effective policies that support your business's goals and adhere to compliance standards.
Craft thought leadership content that supports the new way of doing things – enhancing credibility, visibility, and your organization’s influence.

I often find that, communicated effectively, these kinds of big changes can actually boost your business’s reputation and attract the right clients and the best talent.

Improving Employee Engagement

It could cost up to 200% of an employee’s salary to replace them – when a little engagement could retain your talent and keep your organization on track.

Are your employees looking for new jobs? If so, this means that they’re questioning their value to your organization.

Here’s how I can solve this problem for you - because it’s only going to get worse:

Listen to your employees to understand where they are today.
Talk to leaders to learn where you want your business to be.
Create a plan to bridge the knowledge gap in your organization so everyone feels informed, understood, and knows how to move the business forward.
Making sure everyone feels included, valued, and assured of their role in your business success.

You’ll also receive the roadmap which includes the ongoing feedback loop – so you don’t fall back into old culture patterns.

M & A Communication Strategy

About to go through a merger and acquisition? Worried about your employees? Do you keep getting asked if your employees are going to lose their jobs?

You need an M&A Communication Strategy, because informed, engaged, and productive employees are going to keep your business running smoothly and profitably while minimizing disruption.

You have your hands full with your business deal, and constantly dealing with employee questions is going to divide your attention. When employees know what’s happening, they won’t let rumors run amok.

When I work with you to support you with your M&A communications strategy, I will:

Ensure your employees understand exactly what’s happening to avoid confusion and upset.
Share relevant information with stakeholders to eliminate misunderstandings and surprises.
Communicate regularly with all parties to smooth the transition and minimize disruption.
Let you focus on the business side of the deal – without worrying about communication and messaging.
Clearly share new processes and procedures wtih customers and vendors.
Provide consistent messaging to your leadership team so everyone is saying the same thing.
Work with your PR team to ensure the right message reaches the public.

Technical Writing

Do you lead a team building a new product? Do you need to document a technical project? Are you looking to build work instructions or SOPs for repeatable processes?

High-quality products require high-quality standards. They come from well-defined and repeatable processes. Clear documentation minimizes the constant questions about how to follow the procedure.

I can help you by:

Observing the build.
Documenting the process in a way that is easy for everyone to follow.
Building a SOP template for you or using your template.
Creating or using an existing document repository to safely store and access the information.
Building a process to ensure the information stays current.

Floor managers or leaders are often too close to the information and build to document it in a way that employees can follow along with. Working with me ensures an agnostic approach to documenting the instructions simply for your most important products and projects.

Other Services

Content Creation: Crafting compelling content that resonates with your audience and drives engagement.
Copy Editing: Polishing your written content to ensure accuracy, coherence, and readability.
ESG & Sustainabilty Messaging: Build internal and external awareness around your company ESG, DEI, Sustainability messaging.
Executive Voice: Creating thought leadership messaging for executives with industry focus, social media posts, strategic direction and employee communication.
Social Media: Strategic plans for posting content and cadence. I can provide a series of branded posts to improve your social presence on Linked In, Facebook, Instagram, and other social channels.
Style Guide: Compile a style guide to share with employees, internal partners, agency contacts with your brand images, expectations, proper uses, exact palette of brand and complimentary colors.
Web Content: Researching, writing, and posting articles, success stories, interviews, policies, press released, directories and more to your intranet or website. Studio photography can be outsourced* at additional cost.
Business Results Writing: Professional writing services that convey your message with clarity and impact.
Need something else? Reach out - I can help.

blurred foreground image of mug stacked on books; background image is clear, but far away - I am reading a book on the patio.

Tom Mack

“I had the privilege of working with Laura Hardin in her role as a communications manager and can attest to her creativity and strategic thinking. Laura develops and executes successful communication campaigns that reach the teams who need to know. Her professionalism, passion and attention to detail are valuable assets in developing these campaigns. Laura excels when she works with cross-functional teams, ensuring seamless implementation of initiatives she leads. She is easy to work with and her personality and insights will benefit anyone who partners with her.”

Services

Change Management Communications

Are you about to upgrade your software? Do you have a big reorganization planned? Has your leadership team recently changed?

These are all huge changes that must be communicated effectively to ensure your team stays focused, productive, and continues to efficiently serve your customers.

I recognize that change management communications vary according to the audience. Delivering consistent messaging to different audiences requires an empathetic approach that reaches each recipient where they are.

​

I can help you to:

Calm everyone down by sharing the right information at the right time to the right people.

Identify advocates and ambassadors for change to help guide their peers through the changes.

Build training plans that aid the transition from the old to the new.

Develop clear, effective policies that support your business's goals and adhere to compliance standards.

Craft thought leadership content that supports the new way of doing things – enhancing credibility, visibility, and your organization’s influence.

I often find that, communicated effectively, these kinds of big changes can actually boost your business’s reputation and attract the right clients and the best talent.

Improving Employee Engagement

It could cost up to 200% of an employee’s salary to replace them – when a little engagement could retain your talent and keep your organization on track.

Are your employees looking for new jobs? If so, this means that they’re questioning their value to your organization.

Here’s how I can solve this problem for you - because it’s only going to get worse:

Listen to your employees to understand where they are today.

Talk to leaders to learn where you want your business to be.

Create a plan to bridge the knowledge gap in your organization so everyone feels informed, understood, and knows how to move the business forward.

Making sure everyone feels included, valued, and assured of their role in your business success.

You’ll also receive the roadmap which includes the ongoing feedback loop – so you don’t fall back into old culture patterns.

M & A Communication Strategy

About to go through a merger and acquisition? Worried about your employees? Do you keep getting asked if your employees are going to lose their jobs?

You need an M&A Communication Strategy, because informed, engaged, and productive employees are going to keep your business running smoothly and profitably while minimizing disruption.

You have your hands full with your business deal, and constantly dealing with employee questions is going to divide your attention. When employees know what’s happening, they won’t let rumors run amok.

When I work with you to support you with your M&A communications strategy, I will:

Ensure your employees understand exactly what’s happening to avoid confusion and upset.

Share relevant information with stakeholders to eliminate misunderstandings and surprises.

Communicate regularly with all parties to smooth the transition and minimize disruption.

Let you focus on the business side of the deal – without worrying about communication and messaging.

Clearly share new processes and procedures wtih customers and vendors.

Provide consistent messaging to your leadership team so everyone is saying the same thing.

Work with your PR team to ensure the right message reaches the public.

Technical Writing

Do you lead a team building a new product? Do you need to document a technical project? Are you looking to build work instructions or SOPs for repeatable processes?

High-quality products require high-quality standards. They come from well-defined and repeatable processes. Clear documentation minimizes the constant questions about how to follow the procedure.

I can help you by:

Observing the build.

Documenting the process in a way that is easy for everyone to follow.

Building a SOP template for you or using your template.

Creating or using an existing document repository to safely store and access the information.

Building a process to ensure the information stays current.

Floor managers or leaders are often too close to the information and build to document it in a way that employees can follow along with. Working with me ensures an agnostic approach to documenting the instructions simply for your most important products and projects.

Other Services

Content Creation: Crafting compelling content that resonates with your audience and drives engagement.

Copy Editing: Polishing your written content to ensure accuracy, coherence, and readability.​

ESG & Sustainabilty Messaging: Build internal and external awareness around your company ESG, DEI, Sustainability messaging.

Executive Voice: Creating thought leadership messaging for executives with industry focus, social media posts, strategic direction and employee communication.

Social Media: Strategic plans for posting content and cadence. I can provide a series of branded posts to improve your social presence on Linked In, Facebook, Instagram, and other social channels.

Style Guide: Compile a style guide to share with employees, internal partners, agency contacts with your brand images, expectations, proper uses, exact palette of brand and complimentary colors.

Web Content: Researching, writing, and posting articles, success stories, interviews, policies, press released, directories and more to your intranet or website. Studio photography can be outsourced* at additional cost.

Business Results Writing: Professional writing services that convey your message with clarity and impact.

Need something else? Reach out - I can help.

Copy Editing: Polishing your written content to ensure accuracy, coherence, and readability.